NIKECAMPAIGNS

Copywriter
2018-2021

ACG Rebrand: Tone of Voice, messaging hierarchy, and consumer-facing copy for the rebirth of a historic Nike brand.

True to Form Campaign: Tone of Voice, messaging hierarchy, and consumer-facing copy for Nike SB's leading campaign of 2018

Yoga Transforms Campaign: Tone of Voice, messaging hierarchy, storytelling plan, and consumer-facing copy for Nike's first major launch into the yoga space.